Margate Volvo, the leading
Florida Volvo car dealer in Margate, joins the Volvo Car Company and celebrates the 30th year of
Volvo 760, an iconic car which saved the Volvo Car Corporation from difficulties and helped pave the way to today’s modern Volvo.
Volvo 760 was not a typical Volvo. It was an elegant and exciting car which offered high fuel efficiency and superior performance. Volvo was facing tough times just before the launch of this iconic car. Planned in the mid-1970s, it was developed when the conditions in the industry were changing daily. The plans to launch it at the 1981
Frankfurt Motor Show were put off and finally the company unveiled the Volvo 760 with a completely new and unconventional design in February 1982. The customers found it pleasant to drive and exceptionally comfortable. It was available with three different engines - a four-cylinder turbo, the V6 now bored out to 2.8 liters and the Volkswagen-built but Volvo specified in line-six D24 turbo diesel engine. The 760, fitted with the third engine, was unquestionably the quickest diesel car in the world in those days.
In Sweden, it was priced low and customers received a very well equipped Volvo 760 GLE with a V6 engine with automatic transmission, air conditioning, a sunroof and power steering. The sales surged at home in the U.S. and abroad too and the 760 became a turning point for the company. Other models (850, S80, etc) followed soon. In total 221,309 units of the 760 were made (1,230,704 including the 740) before it was replaced in 1990 by the more modern 960. By then, the 760 had been a profit-maker and prestige-builder par excellence for Volvo Car Corporation for almost a decade.
Following the success of 760, Volvo developed new technologies and made new cars according to the changing trends and kept pace with the ever increasing demands of its customers. The production ended with the V90, the last Volvo car with its roots in 760 technologies, in 1998. By then, the 760 had continued to be a major asset for the Volvo Car Corporation for nearly two decades.
Margate Volvo, known for
special offers on Volvo cars, believes the 760 laid the foundation for Volvo’s success and feels proud to be associated with one of the best known affordable luxury car brands. Visit
Margate Volvo today and check out their showroom of
new quality-made Volvo cars and discover the wonderful world of Volvo!
Labels: Frankfurt Motor Show, Margate Volvo Florida, new volvo cars, volvo 760, Volvo 960